There is no longer a stage, not even the minimal illusion that makes events capable of adopting the force of reality – no more stage either of mental or political solidarity: what do Chile, Biafra, the boat people, Bologna, or Poland matter? All of that comes to be annihilated on the television screen. We are in the era of events without consequences (and of theories without consequences).
There is no more hope for meaning. And without a doubt this is a good thing: meaning is mortal. But that on which it has imposed its ephemeral reign, what it hoped to liquidate in order to impose the reign of the Enlightenment, that is, appearances, they, are immortal, invulnerable to the nihilism of meaning or of non-meaning itself.
This is where seduction begins.
[Jean Baudrillard, Simulacra and Simulation, p. 164]