The only weapon of power, its only strategy against this defection, is to reinject the real and the referential everywhere, to persuade us of the reality of the social, of the gravity of the economy and the finalities of production. To this end it prefers the discourse of crisis, but also, why not? that of desire. “Take your desires for reality!” can be understood as the ultimate slogan of power since in a nonreferential world, even the confusion of the reality principle and the principle of desire is less dangerous than contagious hyperreality. One reamins among principles, and among those power is always in the right.
[Jean Baudrillard, Simulacra and Simulation, p. 22]